If you are an artist who enjoys crafting jewelry items for others and want to do so as a business, then you need to be sure that you understand how to properly use social media and other aspects of the web. Doing so can make the difference between being a starving artist and one who is able to afford fine dining.
There are several businesses who have already begun to do so, and you can check out their accounts in order to gain some inspiration. For instance, if you want to see some of the most exquisite engagement jewelry around, you should see what Gabriel and Company Engagement Rings in New York have to offer.
When you view their facebook page, you can get an idea of why so many folks appreciate their work. Not only do they have an artistic design eye, the communication is superb.
Uneek Fine Jewelry in Los Angeles in another business that has learned well how to incorporate social media communication into their business. By doing so, they have made themselves more available to consumers and increased their outreach.
Remember that just because you are dealing in fine pieces does not mean that you must stick to the traditional modes of communication. There are lots of folks who have the money and interest in fine jewelry and other items of art but don’t want to visit swanky galleries and shows in New York or Los Angeles.
For instance, Sir Zoltan David has gorgeous pieces available for purchase that have been created in his Austin, Texas fine jewelry workshop. A bespoke artisan, his Zoltan David Precious Metal Art in Austin, Texas, is amazing. Look at his facebook page to see why folks from around the world are interested in seeing his royalty-inspired and unique jewelry pieces.
While facebook is a fantastic and important site to use for your social media communications, your business should not depend solely upon it. Use other social media accounts to ensure that you have a wide reach to consumers. Remember that social media sites can come and go. Just because facebook is huge today does not mean that it will be on top forever. Remember MySpace?
When working with artistic designs, you should certainly consider using Pinterest as one of your choices for a social media venue to use. Because it depends largely upon the use of images, it is the perfect way to introduce your products to the public.
No matter what type of social media sites you use to promote your company, make sure that you understand the terms of service. Also, devote an appropriate amount of time to your social media management. Some is good, but do not allow yourself to get distracted by cute cat pictures, even if they are for artistic inspiration!
Check out these artist social media accounts for a great place to begin your study of internet marketing for artists. You can also see the awards for best jewelry artists by visiting the Saul Bell Award website. Then, start making your own plans and dreams!